Sony / Columbia TriStar Home Entertainment
Los Angeles, CA: 1998 – 2000
Independent DVD production services vendor for Home Entertainment divisions of Motion Picture Studios.
Senior DVD Consultant, Executive Producer
Executive produced multiple projects assigned to outside vendors, ensuring adherence to tight budgets and deadlines. Developed / advised on marketing strategies, including packaging details, collateral materials for retail and publicity, released through various media and distribution channels, to ensure maximum market impact. Established cooperative relationships with press, talent, agents and related industry insiders to promote brand value. Worked with marketing, sales, publicity and creative services departments to meet marketing objectives and to ensure consistency in product branding. Collaborated with filmmakers and studio executives to develop original programming, strategically designed to enhance the value and appeal of DVD releases.
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Selected Highlights:
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Helped establish standards and templates for DVD titles, maximizing efficiency and consumer confidence.
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Produced content for multiple DVD titles, winning 8 industry awards for titles produced during tenure.
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Worked with publicity department to gain substantial coverage in both trade and consumer press for our titles.