Ascent Media / Blink Digital
Santa Monica, CA: 2003 – 2005
Division specializing in DVD menus, Websites, DVD bonus features (commentaries, EPKs, interactive video, games, etc.)
Executive Producer
Selected to establish and lead the launch of DVD creative services division at Ascent. Collaborated with talent and studios to create original programming for multiple DVD releases. Directed division communications, while drawing upon extensive contacts with studios, talent and the press in order to cultivate brand value, enhance industry reputation and increase share of emergent market. Led new business development, contract bidding and negotiation efforts. Implemented systems to improve quality control and project management, increasing productivity and cost efficiency. Executive Produced proof-of-concept, searchable database Website of the Archive of American Television's® video collection, featuring video with synchronized transcripts running as subtitles. Assembled and led strong in-house teams: five direct reports; matrix responsibility for staff of 28.
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Selected Highlights:
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Secured $2M+ in contracts within first year; $3.5M in second; 2005 contracts worth $10M+
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Executive produced content for multiple DVD titles, winning six industry awards for titles produced during tenure